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Video Boost


Make a complicated technology feel easy to use & its requirements easy to understand while persuading people to try it out.


I mapped out when we tell users what info, tested in UXR, iterated to land on solutions that were helpful to users, & created guidelines for cross-functional alignment.

Where Content Design informs Visual & UX Design:

I noticed many people on the team were getting overwhelmed with the amount of info that we needed to communicate to users.

So, I met with UXDs & engineers to figure out everything we wanted to say then mapped out where that content might belong. This provided a roadmap for the UXD's to design the final onboarding experience shown above.

First pass problems:

  • Still too much info that could overwhelm users, instead of feel inviting

  • "under a certain length" is ambiguous rather than helpful

  • Several different topics lumped together in the two sections. Can we narrow down to 1 topic per section?

Content we deemed as "nice-to-know" were put in dialogs for when users tapped the processing screen, but we deviated from Google's "Can't" pattern unless it was a true error message.

Created a Writing Guide to drive alignment and consistency as we were working across Google Photos and Pixel Camera teams.

All Projects

Revision to Final:

  • Simplified to be easier to scan

  • Only the most important information for this moment of the user journey, other info can come later

  • Let the examples persuade the user first, and then find out more in the "More info" tab

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