Video Boost

Challenge:

Make a complicated technology feel easy to use & its requirements easy to understand while persuading people to try it out.

Solution:

I mapped out when we tell users what info, tested in UXR, iterated to land on solutions that were helpful to users, & created guidelines for cross-functional alignment.

Where Content Design informs Visual & UX Design:

I noticed many people on the team were getting overwhelmed with the amount of info that we needed to communicate to users.

So, I met with UXDs & engineers to figure out everything we wanted to say then mapped out where that content might belong. This provided a roadmap for the UXD's to design the final onboarding experience shown above.

First pass problems:

Still too much info that could overwhelm users, instead of feel inviting
"under a certain length" is ambiguous rather than helpful
Several different topics lumped together in the two sections. Can we narrow down to 1 topic per section?

Content we deemed as "nice-to-know" were put in dialogs for when users tapped the processing screen, but we deviated from Google's "Can't" pattern unless it was a true error message.

Created a Writing Guide to drive alignment and consistency as we were working across Google Photos and Pixel Camera teams.

All Projects

Revision to Final:

Simplified to be easier to scan
Only the most important information for this moment of the user journey, other info can come later
Let the examples persuade the user first, and then find out more in the "More info" tab