Google Photos Creative Tools
As the Lead UX Writer for the Creative Expressions team in Google Photos, I got to help design the new Create menu, as well as, many of the new features offered in the menu.
My projects:
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New creation menu
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Collage
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Highlight video
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Cinematic photo
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Magic Editor (coming soon)
New feature:
Highlight video
Challenge:
Introduce a brand new way to make videos in Google Photos while juggling numerous internal stakeholders.
Solution:
After usability testing, we found that jumping straight into the Search page was overwhelming for most users, so we added user edu/ onboarding, then simplified the UI as much as possible, and drove alignment through rationale documentation & in-person usability testing.
I always document content rationale and string options for large projects, but this one was especially important as there were lots of stakeholders who had a say in this design and important for them to see all the options written out.
Designing helpfulness at every step of the journey through tooltips, help text, and toasts.
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New feature:
Cinematic photo
Challenge:
There were no guidelines for how we used the name of the feature, so there was a lot of inconsistency across the experience.
Solution:
I created guidelines that were used by engineers, marketing, and PM's, which resulted in improved clarity and consistency.
