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Pixel x Google Photos

As the Lead UX Writer for Pixel x Photos (affectionately called the Phoxel team, complete with a cute fox mascot 🦊), I got to help design the content in high visibility projects that were featured in Made By Google 2023.

Phoxel projects:

2023 portfolio things (17).png

New feature:

Audio Magic Eraser


Introduce a new feature with new vocabulary that Google Photos had never used before


After usability testing, we found that jumping straight into the Search page was overwhelming for most users, so we added user edu/ onboarding, then simplified the UI as much as possible, and drove alignment through rationale documentation & in-person usability testing.

I always document content rationale and string options for large projects, but this one was especially important as there were lots of stakeholders who had a say in this design and important for them to see all the options written out.

Designing helpfulness at every step of the journey through tooltips, help text, and toasts.

New feature:

Best Take


There were no guidelines for how we used the name of the feature, so there was a lot of inconsistency across the experience.


I created guidelines that were used by engineers, marketing, and PM's, which resulted in improved clarity and consistency.

All Projects

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